The pressure for traditional retailers to adapt has never been more real or more urgent. Personalization, convenience, speed and flexibility are the new table stakes. Retailers that find creative and sustainable ways of combining physical and digital capabilities to offer carefully curated product assortments and deliver distinctive, differentiated consumer experiences—at scale—will not only survive, they will thrive.
Retail’s Next Frontier
In today’s digital economy, traditional retailers must shift focus from products to experiences. By blending the physical and digital worlds to offer distinct and personalized shopping experiences, retailers can unleash the untapped power of emerging new ecosystems. This paper outlines the critical imperatives that retailers must adopt to survive the digital tsunami and emerge a winner.VIEW PDF
The digital shelf is changing everything. As the majority of consumers move toward buying online, brands must rethink product value and overhaul their supply chains.
In the digital marketplace, personalization is paramount as price and convenience feed brand loyalty. Traditional drivers of success—shelf positioning and foot traffic—are increasingly less relevant, particularly for younger shoppers. Established CPG companies can thrive in a digital marketplace—but they need to act now.
CPG at the Tipping Point: How Brands Can Win in the New Routes to Market
With consumer packaged goods increasingly moving to digital shelves, the old ways of promoting brands are obsolete. Brand providers will need to rethink product value, meet consumers’ digital and physical ‘moments of need’ and enhance visibility in their demand-based fulfillment models.VIEW PDF
It may be a nascent technology, but it is likely that blockchain will fundamentally alter the retail industry. With its distributed ledger and shared infrastructure, in combination with smart contracts, blockchain can help retailers streamline operations, ensure product authenticity and enable tighter supply chain collaboration.
While blockchain appears destined to restructure operating models across the retail industry, many retailers are waiting for blockchain networks to consolidate and for optimal retail applications to emerge. Cognizant believes retailers that take a wait-and-see approach will find it difficult to catch up once the direction for blockchain in the retail industry crystalizes.WATCH VIDEO
Retail Technology: Opening the Doors to Blockchain
Retailers increasingly recognize blockchain’s transformative ability to streamline operations, ensure product authenticity and enable tighter supply chain collaboration, our latest study reveals. However, most are still working to fully understand how to harness its potential inside their four walls and beyond.VIEW PDF
Blockchain presents the opportunity to create greater trust, transparency and accountability for online transactions and interactions. As with any disruptive technology, organizations should first execute proofs of concept as they begin to understand the potential and limitations involved with adopting blockchain.VIEW PDF