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Our Media & Publications
Center for the Future of Work
Our advertising practice understands the challenges faced by agencies in this dynamic environment, which requires streamlining operations and business processes, meeting client demand for better insights and managing brand consistency on multiple digital assets.
We are a full-service provider for advertising agencies and we focus on Creative Asset Management, Digital Advertising Services, Direct Marketing and Reporting and Insights solutions. We collaborate with agencies on their unique creative and business needs, helping them adapt to change and generating better results for clients.
Learn more about our advertising solutions.
At the heart of great advertising is great technology. Discover how Cognizant’s portfolio of advertising solutions make us a full-service provider helping agencies stay ahead of the change to generate better results for clients.
Subjective metrics used to understand digital advertising effectiveness are insufficient to correlate spend with results. A new analytics-driven approach is emerging to help life sciences companies measure ad impact by correlating data from online advertising units.
While businesses can uncover a goldmine of insights by analyzing consumer sentiment, these insights can be undermined by certain kinds of mistakes in measurement. This paper outlines best practices and common pitfalls to avoid in social media measurement to effectively turn social data into meaningful business intelligence.